Fiesta Movement: Round Two

As I discussed in an earlier post, Who’s testing the limits of social media?, Ford promoted its 2009 Euro-spec Fiesta through the social media influences of 100 twenty-somethings. The power was in the hands of the consumers- complete transparency into the functions of the Ford Fiesta- as they blogged, Tweeted, and made videos discribing their experiences with the Ford Fiesta. Ford provided free gas to all of the “agents,” the people in charge of creating buzz, and in return they were given tasks each month to then create a “mission video.” Through this first Fiesta Movement, Ford saved millions of dollars by not reaching out to traditional methods of advertising and the exposure and awareness of the new Fiesta topped some models Ford had on the market for 2-3 years.

The first movement generated 6.2 million YouTube views, over 750,000 Flickr views and about 4 million Twitter impressions. Ford has gotten 6,000 reservations for the Fiesta, about half of which are from customers who did not previosuly own a Ford.

Since the Fiesta Movement worked so well the first time, Ford is attempting a second round to promote the 2011 model. This time around there will not be 100 individuals, but 20 teams of 2 agents and they are also trying to get the movement both on- and off-line. Ford knows that this second movement will not be able to break into as many new opportunities online, so they are trying to expand their awareness into communities. The teams of agents will be holding activites  Chicago, Los Angeles, New York, San Francisco, Detroit, Philadelphia, Boston, Denver, San Diego, Dallas, Houston, Seattle, Orlando, Phoenix, Atlanta and Miami. There will be ways that the agent teams can engage their communities online as well as follow them throughout the program. Their goal for the community-based interaction is that it will reach demographics not on the social media networks and establish new conversations.

Ford allows you to watch videos people have made and even ask drivers questions. Here’s a video of a road trip with the Fiesta, and its drivers, in response to “Mission 1.”

It will be interesting to see how successful the second Fiesta movement will be, in relation to the first, and in the sales of the 2011 model. Will reaching out and interacting with the communities really generate more sales? Is it risky to try another round of a similar movement?

[Via http://cecereaj.wordpress.com]

Free Dragon Glitch

Hello I’m here to tell you about a glitch, I knew this for a while now and I’m putting it on now because BetaOmer put it on his site so now I’m not warred about ruining it by letting Pandanda see it… So here it is, save up 1,000 coins (The price of a Dragon) then go to buy a Dragon and then here

Type in your Dragon’s name then click “Submit” then Log Out AS FAST AS YOU CAN! After that Log back in and

.

.

.

.

You got yourself a new free Dragon! I saw someone with 45 Dragons with that glitch!

~FordIngy

[Via http://pandandacave.wordpress.com]

PRIMED & PAINTED!!

…at last. I’ve been staring at that narley looking empty engine bay since I got this car, imagining what it could look like with just a little effort and paint. It’s almost done. I have a few touch up spots and runs to sand out, one more coat around the entire thing and then I can move on to dropping in the engine.

I have since sold a few more items and placed a decent size order with CJ Pony Parts (master cylinder, brake lines, fuel lines, alt wire harnes, engine gauge feed wire harness, temp sensor, wire harness clip kit, starter solenoid, and voltage regulator to name a few). Items I’ve sold:  NOS 1970 Torino  Cobra Jet Decals, Various Shop Manuals,  a nice 1964 Ford Galaxie 500 Under Dash Selectaire, and a NOS 1969 / 1970  Front Bumper.

[Via http://project222.wordpress.com]

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Setelah sukses menelorkan prestasi dan dukungan di berbagai even otomotif, kali ini Multistrada melalui salah satu brand produknya yaitu ban motor Corsa menunjukan komitmennya dalam memajukan dunia olah raga di tanah air. Bentuk dukungan ini tercermin terutama di olah raga badminton dimana Achilles mensponsori kontingen Indonesia untuk mempertahankan gelarnya, dan juga dukungan untuk olah raga paling populer di tanah air yaitu sepak bola.

Komitmen ini diwujudkan secara nyata melalui dukungan Corsa kepada salah satu klub sepak bola terkemuka di tanah air yaitu Persib Bandung, melalui konferensi pers yang diadakan di Cafe Persib, 27 Januari 2010, Bandung. Dalam konferensi pers yang dihadiri oleh berbagai media baik cetak, elektronik dan online di Jawa Barat ini, secara simbolis perwakilan dari PT. Multistrada melalui Public Relation Manager, M. Zein Saleh & Presdir, Pieter Tanuri memberikan ban motor Corsa kepada Dirut PT Persib Bandung Bermartabat, Umuh Muchtar & segenap jajaran pemain, official dan pendukung Persib Bandung.[EG]

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[Via http://agusyantono.wordpress.com]

How Not To Do PR About A Global Social Media Marketing Award

I was reading and skimming through my Google Reader the other day and  was more than pleased to find a blog post from Social Media Today that Ford had Won a PR Week Award for “Best Use Of Social Media”.

The PR Week awards are touted by PR Week as the Oscars of PR, so I was keen to find out more.

The post linked to the original post at Social Media Group, both articles were quite brief. Below is the original post

Ford wins PR Week Award for Best Use of Social Media!

maggiefox, March 13 2010

“We’d like to extend our sincere congratulations to our client Ford Motor Company for this week’s win at the PR Week Awards! This past Thursday in New York (where we were all very dressed up, including Ford Digital Communications Manager Scott Monty in black tie) the team took home a very prestigious and competitive award – Best Use of Social/Digital Media (some of the other nominees included the Queensland Department of Tourism and their “Best Job in the World” campaign).

When we started working with Ford in 2007, their social media activity consisted of a lone (unauthorized) YouTube channel. It has been incredibly gratifying to be a part of such an amazing evolution and to watch our client grow and master these new and emerging tools and ways of communicating, and be recognized by their peers for doing so.

Congratulations! We are so proud!”

I have recently taken an interest in Ford and social media competitions and have written several articles about Ford including “The 7 Secrets to Ford’s Social Media Marketing Success” and its best practice of social media marketing with its Ford Fiesta Competition. So I did a search on Google and found that there was a very little information about the awards.

I was starting to feel some frustration about not being able to obtain more in depth articles or blogs and to find out why Ford had won the award, not just a short PR announcement.

I then proceeded to enter a search into Twitter to see of there were any Tweets with any links to more in depth reports or analysis of the PR Week awards but to no avail, just tweets. Here are a couple of Tweets from the very deserving Scott Monty and Maggie Fox who were obviously very excited about the awards.

The next step was to go to the PR Week website and blogs and I found a really a page listing the different awards. Below is a a snippet from the page

I then clicked on the link and found a page with a very brief introduction and they then asked me for $9.95 to read the rest of their award news.

I don’t know if I am just not skilled at Google search or navigating the PR Week website, but I was just wanting to write an article about the awards and Ford,because it was such an achievement and this was all I could discover.

So it is buried behind a paid wall and I am sorry PR Week but I am not paying $9.95 to read a news article, so you missed out on some free PR on a social media blog. The news will eventually surface on some elses blog or news item and someone else will steal your PR because it will not be behind a paid subscriber fort.

Am I being too sensitive? Shouldn’t this type of information be freely available? What do you think of PR Weeks strategy of a pay wall garden for its news?

[Via http://jeffbullas.com]

Throwback Pepsi, Dew, and The Doc

I had gone into the store a while back and I thought that I would pick up some soda. When I went to the isle, I noticed Pepsi, Mountain Dew, and Dr. Pepper, all had gone retro. They have gone back to the old formulas using real sugar. They are branded with the old logos, and old colors.

I purchased 2 boxes of the Pepsi, and 2 boxes of the Dr.Pepper. I am not a fan of Mountain Dew. I used to be until they had a safety article out about how it affects your reproductive system (which is completely a rumor and not factual). Though the rumor has been proven to be false, I still don’t drink it because of the after taste, I just do not care for it.

The New throwbacks, are great. I have only tried the Pepsi, and Dr.Pepper. I am usually a Coca-cola fan, but I really liked the introduction of the real sugar into the Pepsi vintage formula. I think it brought the purpose of soda back into the equation. You drink soda to be more alert, and have more energy. So with the sugar you get the sugar high, as well as the caffeine high. Of course the crash is harsh lol.

I really like the fact that they used the older graphics and designs to adorn the boxes, cans, and bottles. Really made you want to keep the boxes even after they were empty. I grew up in the 80’s early 90’s and I personally remember the red and blue Pepsi logo that they have on their throwback boxes. I also remember when they had Crystal Pepsi. Crystal Pepsi was a clear Pepsi with the same flavor.

So here are a few shots of the throwbacks from Pepsi Co.

Unfortunately you will not be able to rush out to your local supermarket and buy a pallet for yourself. These were available for an extremely short limited time (December 28, 2009 – February 22, 2010)  You may be able to find some people selling them online either ebay or google. I still have a case of Pepsi, of which I haven’t opened, I want to keep them for when I get a vintage Can soda vending machine and stock them with them. You can check out Pepsi’s website for these limited edition flavors at: http://www.pepsithrowbackhub.com/

Thanks for reading,

Skrach

[Via http://vividlyvintage.com]

Slow Down

How long and winding will the road of Toyota’s recovery be? Well, of course, step one is to find the cause, right? But what if there is no cause… at least, no equipment failure. Consider 56 fatalities involving sudden acceleration analyzed by the LA Times.

In the 24 cases where driver age was reported or readily inferred, the drivers included those of the ages 60, 61, 63, 66, 68, 71, 72, 72, 77, 79, 83, 85, 89–and I’m leaving out the son whose age wasn’t identified, but whose 94-year-old father died as a passenger.

Did you notice that in each of those cases the drive was 60 or older? What if sudden acceleration is really a case of… irrational exuberance? Perhaps you’re wondering how such an incident might unfold.

A driver would step on the wrong pedal, panic when the car did not perform as expected, continue to mistake the accelerator for the brake, and press down on the accelerator even harder.

If this theory pans out, we’re talking about a series of senior moments. Self-imposed sudden acceleration!

This had disastrous consequences in a 1992 Washington Square Park incident that killed five and a 2003 Santa Monica Farmers’ Market incident that killed ten—the New York driver, Stella Maycheck, was 74 (and quite short); the California driver, George Russell Weller, 86.

Audi had similar problems ten years ago.

We’re seeing the same pattern again today.  Initial reports of a problem, followed by dozens of new reports “coming to light” as people seek to blame their earlier accidents on sudden acceleration.

Just imagine – if Toyota turns out to be innocent, the apology due the company from the media would dwarf the groveling that would be owed OJ Simpson if one day he actually does corner the real killer on the 12th hole!

Even if one believes all the hype, the reaction so far has been a giant overreaction.  Fifty-odd deaths over 10 years and millions of Toyotas is a drop in the bucket compared to the general risk of being on the road at all.

This could be very good news for Toyota, and very bad news for senior drivers.

[Via http://realclearthinker.com]