As I discussed in an earlier post, Who’s testing the limits of social media?, Ford promoted its 2009 Euro-spec Fiesta through the social media influences of 100 twenty-somethings. The power was in the hands of the consumers- complete transparency into the functions of the Ford Fiesta- as they blogged, Tweeted, and made videos discribing their experiences with the Ford Fiesta. Ford provided free gas to all of the “agents,” the people in charge of creating buzz, and in return they were given tasks each month to then create a “mission video.” Through this first Fiesta Movement, Ford saved millions of dollars by not reaching out to traditional methods of advertising and the exposure and awareness of the new Fiesta topped some models Ford had on the market for 2-3 years.
The first movement generated 6.2 million YouTube views, over 750,000 Flickr views and about 4 million Twitter impressions. Ford has gotten 6,000 reservations for the Fiesta, about half of which are from customers who did not previosuly own a Ford.
Since the Fiesta Movement worked so well the first time, Ford is attempting a second round to promote the 2011 model. This time around there will not be 100 individuals, but 20 teams of 2 agents and they are also trying to get the movement both on- and off-line. Ford knows that this second movement will not be able to break into as many new opportunities online, so they are trying to expand their awareness into communities. The teams of agents will be holding activites Chicago, Los Angeles, New York, San Francisco, Detroit, Philadelphia, Boston, Denver, San Diego, Dallas, Houston, Seattle, Orlando, Phoenix, Atlanta and Miami. There will be ways that the agent teams can engage their communities online as well as follow them throughout the program. Their goal for the community-based interaction is that it will reach demographics not on the social media networks and establish new conversations.
Ford allows you to watch videos people have made and even ask drivers questions. Here’s a video of a road trip with the Fiesta, and its drivers, in response to “Mission 1.”
It will be interesting to see how successful the second Fiesta movement will be, in relation to the first, and in the sales of the 2011 model. Will reaching out and interacting with the communities really generate more sales? Is it risky to try another round of a similar movement?
Hello I’m here to tell you about a glitch, I knew this for a while now and I’m putting it on now because BetaOmer put it on his site so now I’m not warred about ruining it by letting Pandanda see it… So here it is, save up 1,000 coins (The price of a Dragon) then go to buy a Dragon and then here
Type in your Dragon’s name then click “Submit” then Log Out AS FAST AS YOU CAN! After that Log back in and
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You got yourself a new free Dragon! I saw someone with 45 Dragons with that glitch!
…at last. I’ve been staring at that narley looking empty engine bay since I got this car, imagining what it could look like with just a little effort and paint. It’s almost done. I have a few touch up spots and runs to sand out, one more coat around the entire thing and then I can move on to dropping in the engine.
I have since sold a few more items and placed a decent size order with CJ Pony Parts (master cylinder, brake lines, fuel lines, alt wire harnes, engine gauge feed wire harness, temp sensor, wire harness clip kit, starter solenoid, and voltage regulator to name a few). Items I’ve sold: NOS 1970 Torino Cobra Jet Decals, Various Shop Manuals, a nice 1964 Ford Galaxie 500 Under Dash Selectaire, and a NOS 1969 / 1970 Front Bumper.
Setelah sukses menelorkan prestasi dan dukungan di berbagai even otomotif, kali ini Multistrada melalui salah satu brand produknya yaitu ban motor Corsa menunjukan komitmennya dalam memajukan dunia olah raga di tanah air. Bentuk dukungan ini tercermin terutama di olah raga badminton dimana Achilles mensponsori kontingen Indonesia untuk mempertahankan gelarnya, dan juga dukungan untuk olah raga paling populer di tanah air yaitu sepak bola.
Komitmen ini diwujudkan secara nyata melalui dukungan Corsa kepada salah satu klub sepak bola terkemuka di tanah air yaitu Persib Bandung, melalui konferensi pers yang diadakan di Cafe Persib, 27 Januari 2010, Bandung. Dalam konferensi pers yang dihadiri oleh berbagai media baik cetak, elektronik dan online di Jawa Barat ini, secara simbolis perwakilan dari PT. Multistrada melalui Public Relation Manager, M. Zein Saleh & Presdir, Pieter Tanuri memberikan ban motor Corsa kepada Dirut PT Persib Bandung Bermartabat, Umuh Muchtar & segenap jajaran pemain, official dan pendukung Persib Bandung.[EG]
I was reading and skimming through my Google Reader the other day and was more than pleased to find a blog post from Social Media Today that Ford had Won a PR Week Award for “Best Use Of Social Media”.
The PR Week awards are touted by PR Week as the Oscars of PR, so I was keen to find out more.
The post linked to the original post at Social Media Group, both articles were quite brief. Below is the original post
Ford wins PR Week Award for Best Use of Social Media!
maggiefox, March 13 2010
“We’d like to extend our sincere congratulations to our client Ford Motor Company for this week’s win at the PR Week Awards! This past Thursday in New York (where we were all very dressed up, including Ford Digital Communications Manager Scott Monty in black tie) the team took home a very prestigious and competitive award – Best Use of Social/Digital Media (some of the other nominees included the Queensland Department of Tourism and their “Best Job in the World” campaign).
When we started working with Ford in 2007, their social media activity consisted of a lone (unauthorized) YouTube channel. It has been incredibly gratifying to be a part of such an amazing evolution and to watch our client grow and master these new and emerging tools and ways of communicating, and be recognized by their peers for doing so.
Congratulations! We are so proud!”
I have recently taken an interest in Ford and social media competitions and have written several articles about Ford including “The 7 Secrets to Ford’s Social Media Marketing Success” and its best practice of social media marketing with its Ford Fiesta Competition. So I did a search on Google and found that there was a very little information about the awards.
I was starting to feel some frustration about not being able to obtain more in depth articles or blogs and to find out why Ford had won the award, not just a short PR announcement.
I then proceeded to enter a search into Twitter to see of there were any Tweets with any links to more in depth reports or analysis of the PR Week awards but to no avail, just tweets. Here are a couple of Tweets from the very deserving Scott Monty and Maggie Fox who were obviously very excited about the awards.
The next step was to go to the PR Week website and blogs and I found a really a page listing the different awards. Below is a a snippet from the page
I then clicked on the link and found a page with a very brief introduction and they then asked me for $9.95 to read the rest of their award news.
I don’t know if I am just not skilled at Google search or navigating the PR Week website, but I was just wanting to write an article about the awards and Ford,because it was such an achievement and this was all I could discover.
So it is buried behind a paid wall and I am sorry PR Week but I am not paying $9.95 to read a news article, so you missed out on some free PR on a social media blog. The news will eventually surface on some elses blog or news item and someone else will steal your PR because it will not be behind a paid subscriber fort.
Am I being too sensitive? Shouldn’t this type of information be freely available? What do you think of PR Weeks strategy of a pay wall garden for its news?
I had gone into the store a while back and I thought that I would pick up some soda. When I went to the isle, I noticed Pepsi, Mountain Dew, and Dr. Pepper, all had gone retro. They have gone back to the old formulas using real sugar. They are branded with the old logos, and old colors.
I purchased 2 boxes of the Pepsi, and 2 boxes of the Dr.Pepper. I am not a fan of Mountain Dew. I used to be until they had a safety article out about how it affects your reproductive system (which is completely a rumor and not factual). Though the rumor has been proven to be false, I still don’t drink it because of the after taste, I just do not care for it.
The New throwbacks, are great. I have only tried the Pepsi, and Dr.Pepper. I am usually a Coca-cola fan, but I really liked the introduction of the real sugar into the Pepsi vintage formula. I think it brought the purpose of soda back into the equation. You drink soda to be more alert, and have more energy. So with the sugar you get the sugar high, as well as the caffeine high. Of course the crash is harsh lol.
I really like the fact that they used the older graphics and designs to adorn the boxes, cans, and bottles. Really made you want to keep the boxes even after they were empty. I grew up in the 80’s early 90’s and I personally remember the red and blue Pepsi logo that they have on their throwback boxes. I also remember when they had Crystal Pepsi. Crystal Pepsi was a clear Pepsi with the same flavor.
So here are a few shots of the throwbacks from Pepsi Co.
Unfortunately you will not be able to rush out to your local supermarket and buy a pallet for yourself. These were available for an extremely short limited time (December 28, 2009 – February 22, 2010) You may be able to find some people selling them online either ebay or google. I still have a case of Pepsi, of which I haven’t opened, I want to keep them for when I get a vintage Can soda vending machine and stock them with them. You can check out Pepsi’s website for these limited edition flavors at: http://www.pepsithrowbackhub.com/
How long and winding will the road of Toyota’s recovery be? Well, of course, step one is to find the cause, right? But what if there is no cause… at least, no equipment failure. Consider 56 fatalities involving sudden acceleration analyzed by the LA Times.
In the 24 cases where driver age was reported or readily inferred, the drivers included those of the ages 60, 61, 63, 66, 68, 71, 72, 72, 77, 79, 83, 85, 89–and I’m leaving out the son whose age wasn’t identified, but whose 94-year-old father died as a passenger.
Did you notice that in each of those cases the drive was 60 or older? What if sudden acceleration is really a case of… irrational exuberance? Perhaps you’re wondering how such an incident might unfold.
A driver would step on the wrong pedal, panic when the car did not perform as expected, continue to mistake the accelerator for the brake, and press down on the accelerator even harder.
If this theory pans out, we’re talking about a series of senior moments. Self-imposed sudden acceleration!
This had disastrous consequences in a 1992 Washington Square Park incident that killed five and a 2003 Santa Monica Farmers’ Market incident that killed ten—the New York driver, Stella Maycheck, was 74 (and quite short); the California driver, George Russell Weller, 86.
Audi had similar problems ten years ago.
We’re seeing the same pattern again today. Initial reports of a problem, followed by dozens of new reports “coming to light” as people seek to blame their earlier accidents on sudden acceleration.
Just imagine – if Toyota turns out to be innocent, the apology due the company from the media would dwarf the groveling that would be owed OJ Simpson if one day he actually does corner the real killer on the 12th hole!
Even if one believes all the hype, the reaction so far has been a giant overreaction. Fifty-odd deaths over 10 years and millions of Toyotas is a drop in the bucket compared to the general risk of being on the road at all.
This could be very good news for Toyota, and very bad news for senior drivers.
The wait has now been over, specially for passionate car lovers those who are looking forward to buy a new car or want to replace the old one such a golden chance this time. New Ford Figo is just into the way to grab your attention this time. Ford Figo has brought a wave of style, luxury ,power and comfort exclusively for you. This wonderful and most awaited four wheeler unveiled on 9th of March 2010.
Ford Figo
Stunning Ford Figo has a range between 3.5 lacs to 5.45 lacs. And this car will definitely add glamour to your style because this is a smart car for smart people really gives you wings to fly. You can talk to air while being on road only with New Ford Figo. Ford Figo has arrived with eight variants four diesel and four petrol. Petrol variant has new 1.2L petrol engine 1196cc, that gives 72bhp of maximum power and 104 Nm of peak torque and the diesel offspring has got the power of 1.4L, Duratorq diesel engine gives 69bhp of maximum power and develops 160 Nm of top torque. The offsprings are Titanium, Lxi, Exi and Zxi.
Price range for petrol variants is Rs 3.5 to Rs 3.6 lacs and diesel variants are priced in the range of Rs 4.5 to Rs 5.45 lacs. Its petrol variant is MPFI (Multi Point Fuel Injection) along with five speed manual transmission gearbox. Gives good mileage of 15.5kmpl on highway and 12.5 kmpl mileage in city. Engine is according to the norms of BS-IV Bharat Stage – IV) emission norms. Diesel Engine gives mileage 14.5 to 15kmpl mileage in city and on highway it provides 18.5 kmpl. It is also compatible according to the norms of BS-IV emission norms. Ford Figo really promises fuel economy.
Ford Figo
Stunning Ford Figo has seven colours panther black, diamond white, squeeze, moondust silver, sea grey, colorado red and metallic chill. This car is really going to perform high and giving good value for your money. Its look is completely different with stylish side and rear design its headlight cluster is big and human-eye shaped. Above headlights there are turn indicators. Front windshield has Rain sensing wipers. Stylish fog lamps are fitted in u shape. Amazingly the trunk of Ford Figo can be opened by remote.
This stylish compact car has eye-catching fabric smart equipment and seating arrangement with adjustable driver seat, smart dashboard is equipped powerful steering wheel is three-spoke and multi-functional, interior is wrapped in fabric upholstery, gifted with a wide boot space with 280 litres. Fantastic air conditioner and heater system for utmost luxury.
Ford Figo
Newly launched Ford Figo has strong Anti-lock barking system (ABS) comes with Electronic brakeforce distribution (EBD) supported with Electronic brakeforce limitation (EBL). Powerful ABS prevents wheel lock-up and this results in no skidding at all. While EBD promises more or less braking pressure to all wheel in view to increase braking power along with balancing control. Powerful combination of ABA coupled with EBD promises better handling. Ford Figo has cPherson Strut with Coil Springs type suspension system. Ford Figo is gifted with CD/MP3 player along with Radio. So the magic has come on the way,be a part of it and buy New Ford Figo.
I was a big fan of Carl Edwards not because of his talent on the track, as many of you already know I root for the underdog, the longshot and Carl is usually not the underdog anyway I was a fan of Carl because of the way he handled himself, his personality, his appreciation to be a Cup driver. I guess I’m still a fan because I know everyone makes mistakes, I just didn’t expect it from Carl there are alot of other drivers that I’d expect it from. What am I talking about ??? If you watched the Cup race Sunday you know, if you didn’t watch then what you missed was Carl purposely wrecked Brad Keslowski, what made it so bad was Brad was traveling at about 190 mph when Carl basically gave him the pit maneuver (like the Cops do) turning Brad around and as most of you know when these new cars are going wide open and then get turned backwards the wing actually causes the car to take flight and that’s exactly what happened to Brad. I really hated to see it for Brad, he was running a solid 6th with not many laps to go. NASCAR did park Carl after the accident which was the right thing to do, we’ll find out tomorrow(Tuesday) if NASCAR is going to levy any additional penalties against Carl and the #99 team. I’m not sure what Carl deserves over this one, what do you think……??????
Today was the 2010 DUB Magazine Car Show & Concert at Anaheim Stadium. Even though it poured overnight there were 30,000 plus spectators and over 1000 show vehicles at the show. There was something for everyone at the show. DUB style vehicles, Lowriders, motorcycles, sport bikes, hot rods and plenty of eye candy. Stephanie & I cover the show and concert as a team and we did alot of shooting and alot of walking! Here are a few of my photos. I will have a post up tomorrow with some of her photos. If you did not attend the show you missed out! Make sure you don’t miss the next show!
It was, still is big news, Toyota has to recall 8.5 millions of cars due a problem in the braking system.
Nissan announced today that 539.864 cars will be recalled to break pedals and fuel gauges. They announced that no accident has happened yet.
This seems like big news today, but this happens all the time and the good news is that most manufacturers fix the problem, On the other hand, some of the issue are rather serious, like airbag issues, fuel tank issue.
Some small overview
Last Sunday, 28-2-2010, GM recalls 1.3 millions Chevrolet and Pontiac Compact Cars sold in USA, Canada and Mexico to fix power steering motors that can fail.
They blame partially the supplier which is again owned by Toyota http://news.bbc.co.uk/2/hi/business/8544989.stm
Daihatsu recalls 60.000 vehicles due to faulty airbags that could accidentally inflate
Suzuki recalls vehicles related to 2005 – 2009 models of its Every Van and Mazda Scrum who is build for its partner company.
Peugeot Citroen recalls 90.000 cars made in Czech Republic of accelerator pedal fears
In December 2009, Renault recalls Koleas in china due a steering effect
In October 2009, Ford recalled 4.5 million vehicles, equipped with Texas Instruments speed control deactivation switches.
In 2001 Mercedes recalls 150.000 cars due airbag issues; in 2007 Mercedes recalled 130.000 vehicles in Germany,
In 2008, BMW recalls 150.000 vehicles due a Airbag senor fix http://www.reuters.com/article/idUSLE72003720080814
Volkswagen, September 2009, recalls the Audi TT, TT Roadster and A3 due a problem fuel tank ventilation valve issue, which in some circumstance can put the car on fire
Conclusion The positive news is that most of time, no deadly accidents happened and the manufacturers reacted fast.
Do we need to be afraid of driving cars? I don’t think so, the change of having a deadly accident is much higher due a human fault then the previous described recalls but as customer we have to react even faster in the future and we must expect higher quality for the high price we pay for the car.
Drive safely!!!
In case you know some other car manufacturers recalled their vehicles, let me know, we add to the list.
Toyota is certainly getting a trashing. Politicians, the media, and other automobile manufacturers are ruthlessly attacking Toyota. Earlier this year, Toyota recalled millions of autos due to “unintended acceleration” problems.
A sticky petal is certainly no laughing matter. But is all this Toyota-hating really called for? They made a mistake and apologized. Lets move on.
Maybe it’s just me, but if it suddenly came out that Ford or GM had similar troubles with their vehicles, I would not expect such an uproar.
Of course, Toyota’s competitors are eager to add fuel to the fire. According to a recent article by the New York Times, Ford reported a 43% sales increase in February — largely due to a diminished demand for Toyotas. (Their sales have fallen 12% already this year). Using predatory tactics, Ford also offered customers $1,000 incentives to trade in their Toyota for a new Ford.
Next-generation Ford Focus, along with new C-MAX and Grand C-MAX, to introduce host of class-leading technologies and features to C-segment
Global debut for stylish new Focus wagon at Geneva Motor Show
New Focus range will maintain benchmark standard for driving quality
Ford targets leadership in fuel economy and CO2 levels in C-segment
New Focus developed without compromise for global release and to meet requirements of over 120 different markets
Geneva, March 2, 2010 – Ford Motor Company’s next-generation C-segment vehicles will provide customers with a class-leading choice of affordable new technologies and features, superb craftsmanship and outstanding fuel economy, and will continue to set the global C-segment benchmark standard for driving quality.
The latest model to be revealed is the stylish, next-generation Focus wagon for 2011, making its global debut at the 2010 Geneva Motor Show alongside the sporty five-door Focus hatchback, also coming in 2011, and Ford C-MAX and Grand C-MAX sibling models which go on sale in Europe later this year.
The new Focus is the hero model from Ford’s new global C-segment platform and will be sold in more than 120 markets worldwide with 80 per cent parts commonality across all markets. European and North American Focus production will start simultaneously in late 2010 and it will go on sale early in 2011. Production will be introduced in other countries later.
Also based on Ford’s global C-car platform, the all-new C-MAX and Grand C-MAX Multi-Activity Vehicles will go on sale in Europe during the second half of 2010, with the seven-passenger Grand C-MAX also scheduled for launch in North America late in 2011.
“We aren’t accepting any compromises in the development of our new global C-segment vehicles and the overwhelmingly positive reception given to the next-generation Focus at its unveiling in Detroit gives us confidence that we’ve got it right,” said Ford of Europe Chairman and CEO, John Fleming. “Above all, we believe our new Focus and the C-MAX family will bring an unrivalled blend of new technologies, innovative features and driving quality to this fiercely competitive segment.”
Focus Technology: Set for Class Leadership
The global scale of Ford’s C-car programme makes more technologies and features economically viable than ever before for cars in this segment.
The substantial technology package for the next-generation Focus and C-MAX and Grand C-MAX models promises clear leadership in the C-car segment, and also offers customers an exciting array of advanced features generally found only in larger and more expensive vehicles.
“Our clear objective is to offer C-car customers around the world more relevant, affordable and innovative technologies and features than any other manufacturer,” said Derrick Kuzak, Ford’s group vice president for Product Development. “It will not be a case of technology for technology’s sake either. Our efforts are directed towards making the new Focus easier to live with, safer to ride in and more fuel efficient than any other C-car. And, in keeping with the Focus legacy, it must be the best car to drive by far.”
The new features, however, have been designed to be affordable, simple and highly intuitive to use, while enhancing convenience, safety and cost of ownership for the vehicle owner and occupants.
Just a look at the extensive list of major features and technologies that will be available across the new Ford C-car range (depending on vehicle, series and market) provides proof of this:
MyFord – Within the cockpit, the most significant innovation is the company’s next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On those high series vehicles with High Nav, the MyFord Touch system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive colour display.
SYNC – MyFord is complemented by a new generation of Ford’s powerful SYNC connectivity package, which includes sophisticated voice control system, Bluetooth® and satellite navigation, along with connection points for a wide variety of external devices and media players. The Ford SYNC system will make its European debut in the next-generation Focus when it is launched early in 2011.
Active Park Assist (semi-automatic parking system) – Unlike many expensive camera-based systems, Ford Active Park Assist uses sensors around the vehicle working in tandem with Electric Power Assist Steering (EPAS), to guide the vehicle into a parallel parking space. The length and depth of potential spaces are measured and if suitable, are identified for semi-automated parking. The steering is then automatically controlled while the driver operates accelerator, brake and gear control.
Torque Vectoring Control – This dynamic cornering facility is usually found on expensive sports cars and uses the car’s braking system to imitate the effect of a torque vectoring differential, constantly balancing the distribution of engine torque between the two front wheels to suit driving conditions and road surface. In particular, when accelerating through corners, the system applies braking to the front inside wheel so more of the engine torque goes to the outside wheel, which provides more grip and better handling. The system is designed not only to delight experienced and enthusiastic drivers but provide less experienced drivers with confidence and control, particularly in difficult driving conditions.
Low speed collision mitigation system – Using a forward looking radar sensor, this system detects objects in front of the car and continuously (50 times per second) calculates the brake force required to avoid a collision. Depending on the distance to the object and the vehicle’s own speed, the system automatically applies the brakes. If the estimated braking force exceeds a given level without the driver responding, the risk of a collision is considered imminent and the system automatically reduces throttle input and further applies the brakes. The system is designed for speeds below 30km/h
(20 mph) and helps drivers to avoid low speed collisions.
Adaptive Cruise Control – This improved cruise control system helps to maintain a preset cruising speed as well as a preset distance from vehicles ahead. When the system senses a vehicle in front, it decelerates automatically to keep the preset distance, accelerating back to the preset cruising speed once the road ahead is clear.
Adjustable Speed Limiter Device (ASLD) – This is designed to help drivers, for whatever reason, set a chosen speed limit which the vehicle will then prevent them from unintentionally exceeding (e.g. motorway or urban speed limits). Once set the accelerator will not accept additional input to exceed it. Displayed information keeps the driver informed and in emergency situations the system can be overruled by kicking down the accelerator pedal.
Lane Departure Warning with Lane Keeping Aid – A forward-looking camera continuously monitors the road ahead and evaluates where the car is in relation to lane markings. If the vehicle’s wheels approach the lane markings, the driver is alerted by a vibrating steering wheel which allows him to react quickly. Lane Keeping Aid applies a small amount of steering wheel torque to help the driver recognise that action is needed to keep the vehicle within the chosen lane. If the driver uses the indicators, or the driving situation suggests a lane change is intended, the alerts are suppressed. Two levels of sensitivity adjustment and three levels of warning intensity are available according to driver preference. The system is deactivated at speeds below 70km/h (43 mph) so it does not operate in urban driving. The function can also be switched off manually.
Blind Spot Information System – This easy-to-use, radar-based feature alerts drivers to obstacles that may be hidden in the blind spot. When traffic enters the driver’s blind spot on either side of the vehicle, a warning light in the corresponding side mirror illuminates helping the driver to change lanes safely. The warning lights are positioned so the driver does not get distracted during normal driving. The system works at speeds above 10 km/h (6 mph).
Auto High Beam Control – This improves driver visibility significantly during night driving. Using a forward looking camera, the system detects light sources ahead and when oncoming vehicles are sensed, automatically switches to low beam to avoid glare. The high beam is also deactivated in urban areas.
Driver Alert – This system computes an attention level for the driver and shows it in the cluster on request. The level is based on statistical analysis of lane information collected by the forward looking camera as well as the vehicle’s yaw behaviour. Additionally if driver attention falls below a certain level, for example when he is tired or falling asleep, the vehicle will issue a warning alert.
Traffic Sign Recognition – Recognises traffic signs on the right or left side of the road and shows them in the driver’s information display. Speed limits as well as overtaking signs are identified and can be indicated simultaneously in the cluster.
Electric power steering with pull-drift compensation and torque steer compensation – Minimises fuel consumption, while also helping to eliminate unwanted steering disturbances.
Economy shift indicator – Visibly advises the driver when to change gear for optimum fuel economy.
Ford EasyFuel – This award-winning, capless refuelling system helps to prevent the driver misfuelling their vehicle.
Ford Keyless System and Ford Power start button – Ford’s easy-to-use keyless entry and push-button start system.
Power Child Locks – Allow the driver to electronically activate or release the rear-door child locks via a simple control switch.
All-seat Beltminder – Monitors the first, second and third row of seats. Active acoustic warning and a visible signal is given for unbelted front seat occupants, while visible signals in the instrument cluster are provided for seat belt use in the rear rows. Additional acoustic warning is given if any occupant in the car unbuckles a seat belt while the vehicle is in motion.
Rear view camera – Tailgate mounted camera for safe and accurate reversing, with a clear image displayed on the centre console screen.
Ford Mobile Navigation – Allows the driver to use a compatible smart phone as a navigation system.
ONE Ford, One Focus
Under Ford Motor Company’s global ONE Ford initiative, the next-generation Focus has been developed by an international team led from Ford’s European small and medium vehicle centre of excellence in Merkenich near Cologne, Germany, with powertrain development led by a similar team at Ford’s Dunton Technical Centre in England.
The product team based in Europe was able to call on the experience acquired from recent programmes such as the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford’s engineering centres in Dearborn, Michigan in the U.S. and in Australia and Asia. Overall, some 1,800 Ford engineers globally are heavily involved in the development of what promises to be the most significant model to wear the Focus name since the very first example was launched
in 1998.
“The scale, level of commonality and global reach of Ford’s new C-segment strategy, plus our global development and sourcing strategy have made it possible to provide a level of refinement and feature content that we believe will be unrivalled in this vehicle segment,” said Derrick Kuzak, Ford’s group vice president for Product Development. “The breadth of the technology and feature content plus the sophistication of the powertrain and safety strategy will be surprising, even to drivers of larger or more premium vehicles.”
Focus on the Road – Unmatched Driving Quality
From its original introduction in 1998, the Ford Focus has been acclaimed for setting new levels of agility and responsiveness in the C-car segment. Ford will set new standards with the next-generation Focus by targeting class-leading driving quality that blends outstanding steering precision and road feedback with significantly improved refinement and ride control.
To deliver this performance, engineers have updated the innovative suspension concepts from prior models, developing optimised new designs for the “control blade” multilink rear suspension and the semi-isolated front subframe.
The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and manoeuvrable for parking.
Ford’s European driving dynamics specialists have also enhanced cornering stability and agility with the introduction of the advanced Torque Vectoring Control system, which acts like an electronic differential to transfer power between the drive wheels, delivering reduced understeer, improved traction, better turn-in and even more precise, effortless, driving.
“The Focus has always been renowned for the quality of its driving dynamics, and the new model will build on that reputation,” explained Gunnar Herrmann, Ford’s Global C-car Vehicle Line Director. “Our dynamics engineers have been able to achieve greater steering precision and agility, while also delivering a noticeable improvement in refinement and comfort levels.”
Focus Power: Outstanding Economy, Low CO2
The engaging driver appeal of the new Ford Focus is enhanced by a powertrain range that delivers spirited performance and targets leadership in fuel economy and CO2 emissions. It will be shared by other models in Ford’s new C-car line up.
The European powertrain line-up for the next-generation Focus will include a range of brand new Ford EcoBoost 4-cylinder turbocharged direct injection petrol engines and a choice of improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 per cent compared to the outgoing models.
European customers have the choice of the new high-efficiency 1.6-litre Ford EcoBoost SCTi petrol direct-injection turbo engine with targeted outputs of 150 PS or 180 PS, or the light and responsive 1.6-litre Duratec Ti-VCT unit with targeted outputs of 125 PS
or 105 PS.
Diesel offerings include the 2.0-litre and 1.6-litre Duratorq TDCi engines that have been completely updated for 2010 with significantly improved fuel economy, performance and refinement. The powerful and smooth 2.0-litre line-up offers 163 PS, 140 PS or 115 PS, while the responsive and economical 1.6-litre engine delivers 115 PS or 95 PS.
The 2.0-litre TDCi diesel is also available with the advanced, high-efficiency Ford PowerShift 6-speed dual-clutch automatic transmission in a choice of 163 PS, 140 PS and 115 PS ratings. The Ford PowerShift transmission is an advanced dual-clutch design, combining the efficiency, optimised gear ratios and driving enjoyment of a manual gearbox with the smoothness and ease-of-use of a conventional automatic.
Focus Quality: Craftsmanship in Every Detail
With global customers now demanding a more premium experience from small- and medium-sized vehicles, achieving outstanding levels of quality and craftsmanship is a primary objective for the next-generation Ford Focus.
Significant strides have been made in reducing cabin noise, promising a quieter interior environment. This refinement complements the fresh new interior design and higher craftsmanship levels to create a premium feel akin to larger and more expensive vehicles.
Each component in the vehicle that the customer will touch, see, hear or even smell has been subjected to rigorous analysis to ensure that it will exceed an owner’s expectations. Particular attention has been given to the quality of interior trim materials, and the colour matching, gaps, flushness and tolerances where one part meets another.
Across the majority of vehicle attributes, Ford has developed a global DNA standard that defines the exact attributes a part should have to meet the quality requirements of the brand. Examples include the sound the door makes when it is closed, requiring special attention to the door structure and latch mechanism, and the design of a steering wheel, right down to the thickness of padding and size of stitching on the rim.
Focus Design – A New Level of ‘kinetic design’
A no-compromise approach to the next-generation Ford Focus is immediately evident from the striking exterior design of the sporty five-door and elegant new wagon models on display in Geneva. Both demonstrate the high level of distinctive style and presence that the new range will offer.
“With the new Focus, we have delivered a lower, sleeker and more sporting design,” explains Martin Smith, Ford of Europe’s Executive Design Director. “Each of the bodystyles has the same modern and expressive quality as our other recent European models, but we have taken the design language to the next level for the Focus to create a bold new look.”
The bodystyles share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language, which has contributed to the growing popularity of the company’s latest small and medium cars.
With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly signals the rewarding driving experience that awaits customers when they take to the road.
With its rakish appearance, the new Focus wagon also makes a design statement and provides the ideal balance of dynamic looks and functional practicality. Full-length integrated roof rails enhance the wagon’s attractive kinetic design, while the tailgate has a self-closing function and neatly incorporates a compact roof spoiler.
The dynamic quality of the exterior is reinforced by the distinctive design of the interior. The new Focus has an extremely modern, cockpit-style interior, with the stylish centre console wrapped around the driver and providing outstanding access to the vehicle’s major controls and display panels.
The cabin’s bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are travelling in a premium-class car.
Focus Structure: Strength and Safety
The Focus platform provides an incredibly strong and stiff structure, which not only benefits vehicle dynamics and refinement but also provides the basis for enhanced crash performance.
High-strength steels are used extensively in the next-generation Focus bodyshell. High-strength steels comprise 55 per cent of the bodyshell, and more than 26 per cent of the vehicle’s structure is formed from ultra-high-strength and Boron steels.
These advanced materials help the structure meet the most stringent crash legislation across world markets, while minimising the vehicle’s weight.
The structural integrity of the body shell is also reflected in its torsional rigidity, which is 10 per cent greater than the current European Focus.
This meticulous attention to detail is also reflected in Ford’s global manufacturing strategy for the Focus, with consistent standards and processes being applied in every one of the assembly plants, wherever they are located in the world.
“We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivalled ownership experience,” said John Fleming. “The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting, appealing and class-leading cars.”
After posting less-than stellar numbers last year, the 2011 Ford Mustang has been rejuvenated thanks in large part to stronger-than-expected sales numbers to start 2010. Two months into the year, Ford has already reported 11,000 Mustangs being ordered, about three times as many Mustangs ordered in the same span last year.
A big reason for the Mustang’s resurgence can be attributed to the two powertrain outfitted in the 2011 model. Powered by either a 305-horsepower V6 or a 5.0-liter 412-horsepower V8, the 2011 Mustang has become somewhat of a pony car darling for customers all over the country.
In fact, almost half of the 11,000 orders have been for the V6 variant with the Mustang GT California Special also drawing considerable interest from the public. As a result of this surprising amount of attention given to the 2011 Mustang regardless of what variant it comes in, Ford’s initial sales projection for 2010 has already tripled – and we’re still not done with February.
A year after it experienced some pretty stiff competition from the Chevrolet Camaro, 2010 is fast becoming a banner year for the Ford Mustang and if it keeps up this pace, then we might not see as close a competition for pony car supremacy like we did last year.
Media”.
I don’t know if I am just not skilled at Google search or navigating the PR Week website, but I was just wanting to write an article about the awards and Ford,because it was such an achievement and this was all I could discover.
I purchased 2 boxes of the Pepsi, and 2 boxes of the Dr.Pepper. I am not a fan of Mountain Dew. I used to be until they had a safety article out about how it affects your reproductive system (which is completely a rumor and not factual). Though the rumor has been proven to be false, I still don’t drink it because of the after taste, I just do not care for it.
It was, still is big news, Toyota has to recall 8.5 millions of cars due a problem in the braking system.
