Ford’s been pretty impressive considering what’s been going on in the last 12 months. Ford’s turned out to be the last American automaker standing with no government support with impressive car sales to boot.
Then, I saw this and started to wonder if I should worry about Ford’s long term outlook (disclosure: I do not own the stock). The entire sales increase came from fleet orders and with retail sales actually seeing a 5% decrease from a year ago.
The highlights were much more revealing. Ford and Lincoln saw the biggest increases in sales, while the Mercury brand only saw a 6% increase in sales. Also not sure how true this is, but Ford claims that the projected resale value of its vehicles increased by $1,300. That’s a good positive to go by.
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